Malcolm James MacLeod

Los Angeles, CA. malcolm.j.macleod@gmail.com

Experience

DoorDash - Growth Marketing Associate. Los Angeles - San Francisco, CA. 4/2018 - Present

  • Scaling the direct mail/print media program from a nascent channel to an international program by executing data driven campaigns, using incrementality and creative testing to efficiently

    acquire new customers.

  • Manage creative development for all direct mail pieces and podcast ad copy. Writing briefs and collaborating with designers and copywriters to create exciting assets on tight campaign deadlines.

  • Moderate promo code approvals process and conduct company-wide training sessions on responsible creation and distribution of consumer promo codes, and reducing the financial risk that comes with erroneously created promotions.

  • Design mail pieces, paid social assets and gifs; write copy and edit videos for growth marketing projects.

  • Conduct regular auditing of existing and pending podcast ad buys to ensure brand safety.

  • Manage procurement and accounting processes for all direct mail initiatives.

  • Contribute offline marketing expertise to new product and business verticals such as Pickup, DashPass and DoorDash for Business.

  • Built the framework for a programmatic direct mail program to recruit DoorDash ‘Dashers.’

DoorDash - Marketing Dash Team Builder, SoCal team. Los Angeles, CA. 8/2017 - 3/2018

  • Provide e-mail marketing, graphic design, illustration, copywriting and social media management services.

  • Manage, track and execute restaurant marketing requests from Strategic Partner Managers.

  • Analyze consumer and restaurant purchase data to plan subsequent marketing efforts.

  • Critique and approve food photography for DoorDash application. Provide feedback to photographers.

  • Create documents to communicate consumer marketing goals and resources internally.

  • Oversee initiative to increase restaurant selection by identifying and correcting menu errors. Manage scheduling and payment for DoorDash drivers involved with this initiative.

  • Contribute to ‘storyteller group’ dedicated to creating multimedia content showcasing various elements of the DoorDash experience.

  • Managed DoorDash SoCal local instagram account.

 

Freelance Writer. International. 8/2016 - 8/2017

  • Created pitch documents for Meet Grimey and Grimey’s Room art exhibitions in Los Angeles, with DelaDeso and Bloody Gums Collective.

  • Wrote an analysis of photographer G. Roland Biermann's work at Galerie du Monde in Hong Kong, for Artomity magazine.

  • Conducted 17 interviews, wrote and edited a long-form piece on street art and graffiti in Hong Kong for artsy.net.

  • Interviewed artists around the world and wrote an article on the best cities to be a street artist for artsy.net.

  • Wrote a press release for photographer Emile Rolin Jaquemyns’ exhibition Time Against Watch, at Hong Kong Visual Arts Centre.

  • Wrote a press release for Hong Kong Belgium Week 2016.

 

MMAD - Art Direction Assistant. International. 6/2015 - 4/2017

  • Created paintings, sculptures and digital artwork for Cosquin Rock music festival in Cordoba, Argentina. Contributed to fabrication and display of artwork on-site.

  • Arranged logistics for shipping and fabrication of artwork.

  • Created floor plans outlining the placement and dimensions of artwork for MGM Cotai Hotel and Casino, Macau.

  • Developed project plans, budgets, concept artwork, floor plans, logos, press releases and pitch documents for various art direction projects.

 

Southern California Public Radio KPCC - News Production Intern. Los Angeles, CA. 6/2014 - 9/2014

  • Wrote scripts for KPCC News.

  • Filed and organized scripts in ENPS, and sound clips in ENCO.

  • Cut sound clips and recorded interviews.

  • Researched developing news stories and delivered information on tight deadlines.

  • Interfaced with listeners online and posted related events to the KPCC event calendar.

  • Contributed to two articles on the KPCC website.

  • Reached out to government entities for interviews and information.

  • Pitched, reported, wrote and recorded a radio segment on street art in Los Angeles.

 

The Occidental Weekly - Senior Staff Writer. Los Angeles, CA. 1/2013 - 5/2016

  • Wrote 55 articles for News, Features, Opinions, Sports, Arts & Entertainment.

  • Wrote articles every week, conducted interviews on and off campus, and collaborated with editors to refine articles.

Education

Occidental College: Los Angeles, CA. May 2016. GPA: 3.51, Cum Laude

Bachelor of Arts: Media Arts and Culture

Minors: Interdisciplinary Writing, Studio Art

Coursework

Strategic Communications, Narrative Journalism, News Writing, Graphic Narratives, Digital Design, New Media, Documentary Film Production, Aesthetics of the Cinema, Animation, Drawing, Storyboarding, Painting, Art History, Printmaking, Screenwriting

 

Relevant Projects, Activities & Resources

Occidental College Comprehensive Project, Awarded Media Arts & Culture Department Distinction

  • Wrote the feature length screenplay for an animated film entitled Forest of Light. Created storyboards and

    animation for the first seven minutes.

 

Artwork featured on Season 2, Episode 6 of Hulu original series Casual.

  • Three original prints and two original paintings were commissioned & featured on-screen.

 

Preparator

  • Framed and hung artwork for the exhibitions Time Against Watch, and Poetic Views in Hong Kong.

 

Production Assistant

  • Charon - A documentary profile of artist Myron Dyal directed by Cullen Parr.

 

MMAD projects